By Naomi Grosman, Insurance Institute of Canada
Generative AI technology (AI) use is still very new. ChatGPT by OpenAI was released in late 2022 but since then amassed hundreds of millions of weekly users.
Commonplace use of AI in the workplace is even newer. Microsoft released a suite of generative AI tools, Co-pilot, in 2023. It has a similar chat function like ChatGPT and integrates into Microsoft’s suite of products such as Word, Excel and PowerPoint. In early August 2025, the company announced it has integrated OpenAI’s latest generative AI system, GPT-5, into its product suite.
Generative AI is different from ‘traditional’ AI. Instead of analyzing data and making predictions, like how your social media feed changes based on what content you interact with, generative AI can create entirely new content based on data input.
If job tasks are executed with the help of AI it’s understandable to ponder how it might affect employees, job performance and the business’ bottom line.
This summer 2025 Quarterly Review explores what AI tools insurance professionals are using and how it is affecting employee recruitment, engagement and retention.